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| Kenta Matsushige |
Last weekend saw the 29th annual international
festival of fashion and photography, held in a picturesque chateau in the South
of France worthy of adorning a post card. The competition, which takes place
every spring, is a three day event which aims to highlight some of the industries
freshest new talent.
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| Roshi Porkar |
The
panel included director Spike Jonze, the creative director of British Vogue
Jamie Perlman, actress Chloe Sevigny and Opening Ceremony buyer Eric Wilson (to
name a few).
Thousands of applicants were whittled down to just ten
designers competing for the three awards; the Grand Prix de Premier, the Grand
Prix de Premier Vision and the public’s favourite award.
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| Liselore Frowijn |
In the end four designers were actually awarded with the
president of Chloe agreeing to award both Roshi Porkar and Liselore Frowijn €15,000
each for the Prominence at Premier Vision. The Grand Prix was awarded to
Japanese womenswear designer Kenta Matsushige who’s described his collection as
‘urban and modern whilst respecting hinabi, pastoral beauty, which is in
opposition to miyabi, urban beauty.’
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| Yulia Yefimtchuck |
Meanwhile Lim and Leon created the Opening Ceremony prize
for Ukrainian designer Yulia Yefimtchuck, who’s bold and somewhat political
collection caught the eye of the panel. The young designer’s collection is set
to be stocked in five stores around the world for forthcoming two seasons.
The main idea of the competition however is not just about
winning prize money but allowing burgeoning designers to make connections in
the industry and collaborate with one another. Raphaelle Stopin, the festivals
photography curator explained ‘we look for people with a strong personal
language in their work’, this is certainly true of this year’s selection of designers.
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