We first heard of #CastMeMarc last April when the team behind Marc Jacobs’ diffusion line Marc by Marc Jacobs put out the call on Instagram and Twitter to find the cast of their latest campaign. Since then nearly 70,000 people have submitted their selfies using the tag in a bid to be chosen as the new face of the brand.

The thousands of entrants were narrowed down to 30 from all across the world who were DM’d and flown to New York for the next stage of the casting. New designers at the label Luella Bartley and Katie Hillier worked with casting director Anita Bitton to then whittle down the remaining models to the final nine. 

The images that have been released on Jacobs’ Facebook page hint of what is to come from the campaign with a swathe of vibrantly dyed hair in a rainbow of primary colours alongside a urban street wear inspired line with more than just a nod to some oriental influences.

Jacobs’ noted that the cast was a bunch of ‘colourful and dynamic characters’ adding that ‘it seemed like a great idea to me, as casting through Instagram seemed cool, current and strong. We wanted the ads to shout with youth and energy… to be fresh and reclaim the spirit that the collection had when we first conceived it – to be another collection, now a second line.’

The finished campaign will be debuted in its entirety in Teen Vogue’s August issue and we can’t wait to see what else the team has to offer.


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